// SPONSOR · COLLAB · PARTNER

PARTNER
WITH
OSAAT

One of Melbourne's fastest-growing free running communities — 300+ runners every Tuesday night, dedicated Sunday social long runs, and 7.3K+ followers across Instagram and Strava.

300+Runners every Tuesday
7.3K+Instagram followers
Sessions weekly
Free.Always. No paywall.
THE OPPORTUNITY

WHY PARTNER WITH US?

OSAAT is more than a run club — it's a movement built on showing up, every week, for free.

01 //

REAL REACH

300+ runners in-person every Tuesday night, plus 7.3K+ followers across Instagram and Strava. Organic, weekly exposure with a highly active running demographic.

02 //

AUTHENTIC ALIGNMENT

We team up with brands our community would genuinely use. No intrusive ads — your brand is integrated into the session experience naturally.

03 //

COMMUNITY TRUST

OSAAT members are engaged and loyal. When the club partners with a brand, runners appreciate the direct product access and exclusive crew offers.

ACTIVATION HIGHLIGHTS

FEATURED CASE STUDIES

Real activations executed with leading footwear, apparel, and event partners.

MAY 2026OSAAT Event

OSAAT TRACK NIGHT: 3-YEAR ANNIVERSARY

Our biggest community Track Night under the lights, featuring live DJ sets, co-branded apparel release, and an end-of-season track celebration.

SCALE200+ Active Runners
HIGHLIGHTLive DJ & Custom Apparel
CONTENTEvent Gallery & Video Reel
View Event Photos
MAR 20262XU

2XU DESTINATION 3000

No set route, no set rules. A $3,000 cash prize purse street team race through Melbourne's inner city, showcasing 2XU compression gear.

SCALETeam Street Race
HIGHLIGHT$3,000 Cash Prize Purse
CONTENTCo-Branded 2XU Reel
View Event Post
JAN 2026New Balance

NEW BALANCE 1080 V15 SHOE TRIAL

Putting the New Balance 1080 v15 directly onto runners' feet during a morning session, followed by community coffee & pastries.

SCALEFull Crew Shoe Test
HIGHLIGHT1080 v15 Trial Units
CONTENTPost-Run Hospitality & Content
View Collab Photos
BRAND PARTNERS

COLLABORATION ARCHIVE

Brands that have activated with the OSAAT Melbourne running community.

HY-FORM

Electrolytes + Creatine takeover at Tuesday intervals with free 2-in-1 daily hydration sachets (5g creatine, 500mg sodium, zero sugar) for all runners.

View Collab Post

SUPERnatural⁺

Rapid hydration takeover at Tuesday intervals with free high-performance electrolyte sachets (1,000mg sodium, zero sugar) for all runners.

View Collab Post

New Balance x AO

Shoe testing the 1080 v15 with coffee and pastries.

View Collab Photos

Nike

Supporting our community with a Nike Vaporfly 4 shoe test.

View Collab Photos

Masseuse Health Co.

Providing ice bath recovery for the training crew.

View Collab Post

Force tape

Preventative strapping at track night.

View Collab Post

PUMA

Bringing the Nitro running range to our track nights. Shoe testing the Deviate Nitro 4, Deviate Nitro Elite 4 and Velocity Nitro 4.

View Collab Post

HOKA

Bringing the HOKA running range to our track nights. Shoe testing the new Cielo x1 3.0, Rocket X 3 and Mach X 3Plus shoes!

View Collab Post

ZUUM GUM

Performance running gum.

View Collab Post

2XU

Testing new 2XU Light Speed range with a relay.

View Collab Post

The Running Room

Runners Strength and Conditioning Workshop.

View Collab Post
OBSERVED COMMUNITY PROFILEUpdated August 2026

WHO RUNS WITH OSAAT

Based on weekly session attendance and active community participation in Melbourne.

  • 18–45 year old active Melburnians
  • Performance & lifestyle focused runners
  • Regular purchasers of footwear, apparel & recovery
  • High social media engagement — sharing runs & gear
  • Community-loyal — strong word-of-mouth engagement
  • Free to join = broad, accessible demographic
300+Weekly Tuesday runners
7.3K+Instagram followers
Sessions per week
Est.Since 2023
Free.No membership fee
CBD.Melbourne CBD / Inner City
EXCLUSIVE CODES FOR THE CREW

CURRENT PARTNERS

Brands we've built real relationships with. Use these codes at checkout.

2XU20% off compression & apparel
OSAATRUNNING20
Visit 2XU →
Healr30% off H2 hydrogen water
OSAATRUNVIP
Visit Healr →
YOUR BRAND HEREGet in touch →
READY TO WORK TOGETHER?

LET'S TALK

REACH MELBOURNE'S MOST ACTIVE RUNNING COMMUNITY

Drop us an email outlining your brand, what you'd like to offer the OSAAT community, and how you think we could work together. We'll get back to you within a few days.

osaat.running@gmail.com →

Please include your brand name and a brief overview in your email subject line.